I recently did a Q&A session with the Salesforce Core team about deliverability, and it was published today on the blog. It’s a bit remedial because it’s geared to a fairly broad audience, but I’m pleased with the results. Continue reading
Tag Archives: M3AAWG
M3AAWG Publishes Reboot of Senders’ Best Common Practices Document
Today is another big day for email people: M3AAWG has announced the publication of the completely revised Best Common Practices document for Senders. I co-chair the Senders’ Committee along with my friend and colleague Tara Natanson of Constant Contact, and this document has been the Committee’s biggest project for the last 3 years or so.
I am honored to have been asked to write an introduction for publication on the M3AAWG public site. I think it came out well. An important part of understanding what the BCP is intended to do is understanding what it is not. Continue reading
M3AAWG Shows Senders Some Love
I’m a little late with this bit of news, but I hope readers will indulge me nonetheless.
Lots of great things happened at the most recent M3AAWG general meeting in San Francisco last month, particularly for the Senders’ Special Interest Group, which I co-chair with my friend and colleague Tara Natanson of Constant Contact.
For the first time, postmasters from all four of the major free inbox providers shared the stage to take questions on a range of anti-abuse and policy topics. Gmail selected a M3AAWG Senders session as the venue to announce the launch of their feedback loop program (which my team helped to beta test) and header unsubscribe link implementation. We had some outstanding email and data science presentations that drew overflow attendance. All of these are remarkable. Continue reading
The Email Skinny 