And then this happens.


TED: This Is What Happens When You Reply to Spam

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Doing It Right: The Points Guy

One thing I’ve never understood is why senders often make subscribers wait until they’re sick of receiving the mail before giving them an option to adjust their frequency to something a bit less onerous (or “opt-down” in marketer-speak. Yuck.).

By the time senders deign to reveal that recipients could have opted for weekly or even monthly missives, it’s usually only after the subscriber is running for the door – way too late to salvage a valuable, permission-based relationship.  Continue reading

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TLS and Deliverability to Gmail

screenshot-2016-02-29-11-34-39Lots of our customers have questions about that little red open padlock that the desktop Gmail app shows to users who receive mail from senders who do not have opportunistic TLS enabled to encrypt mail over the wire.

The good news is, if your sending platform doesn’t have TLS turned up, there is no impact to deliverability results. The bad news is that your recipients may assume that someone is doing something wrong when they see your message, and may be a bit confused about why the padlock is there at all.

I guest posted on the Salesforce blog once again today, with a very light treatment of the issue and what it may mean for most senders. Any questions? Feel free to post in comments.


Talking Deliverability on the Cloudcast

cover170x170I recently had the pleasure of joining Heike Young and Joel Book on the popular Marketing Cloudcast, a regular podcast produced by the Salesforce team. I’m not sure I deserve the introduction Joel gave me, but I think I gave some solid advice. It was a ton of fun to do, and I think you can hear that, too.

Listeners can download the episode from iTunes, or if you’d rather just stream it in a desktop browser, it’s also been posted to Soundcloud.

The Skinny Talks Gmail and Deliverability on the Salesforce Blog


I recently did a Q&A session with the Salesforce Core team about deliverability, and it was published today on the blog. It’s a bit remedial because it’s geared to a fairly broad audience, but I’m pleased with the results. Continue reading

Let’s Play Deliverability Bingo!



Check out Laura Atkins’ accompanying post over at the Word to the Wise blog.

Verizon to Delete Customer Email Addresses

A week or two ago, Verizon announced to its customers that it would begin decommissioning the free email addresses users of its home internet products. Back in June, Verizon closed on the acquisition of Aol for US$ 4.4-billion, and this may be a sign that Verizon will be looking to use Aol mail to replace that infrastructure.

In any event, be prepared for rising numbers of hard bounces from recipients. Here is the text of the announcement:

We wanted to let you know that we changed our email policy. 
With this change, if you haven’t accessed your email account in over 180 days, your email account will be deleted and cannot be reactivated.   This change only impacts email account. Your access to will not be affected.
If this change applies to you and you’d like to keep your email account active, simply log in to from a computer and check your email within the next 30 days. email accounts that remain inactive after 30 days of this notice will be deleted, including the email address.