This is an excerpt from I podcast I did with Gurbir, PJ, and the awesome team at Braze. Wanna hear the whole thang? Be my guest!
IN A WORD: Maybe.
It’s important to bear in mind that Apple SSO (and other similar offerings from Google and Facebook) are credential management systems, full stop. They are really not intended to be used as an e-mail subscription mechanism, so when they ARE used in that way by senders, problems can arise. Continue reading
One thing I’ve never understood is why senders often make subscribers wait until they’re sick of receiving the mail before giving them an option to adjust their frequency to something a bit less onerous (or “opt-down” in marketer-speak. Yuck.).
By the time senders deign to reveal that recipients could have opted for weekly or even monthly missives, it’s usually only after the subscriber is running for the door – way too late to salvage a valuable, permission-based relationship. Continue reading