TL;DR: Not much.
Aol’s inbound mail infrastructure has been pretty wobbly for a while now, at least from the point of view of large senders. Though things seem to have improved since around April of last year, for a while intermittent outtages of their inbound MTAs had becoming something of a recurring challenge, and the punchline for a few jokes traded on Twitter.
Aol was the first to do a lot of cool things in the email space. They were the first to offer feedback loops, whitelisting services, and among the first to provide senders an idea of what their sending reputation might be. But it’s hard to stay in the front of the pack, especially when you’re facing challengers like Yahoo, Google, and Microsoft.
After years of losing eyeballs, Project Phoenix was announced in 2010. It was an ambitious idea that sought to create a slick, unified messaging platform that included mail, SMS, social media, and other channels. It earned kudos from the user community, but it never quite gained the traction it needed to re-position the company in the messaging space. Development on Phoenix was halted after less than a year.
Verizon isn’t shelling out US$4.4-billion for Aol’s eroding email user base, as many others have pointed out. That means I wouldn’t expect Verizon to prioritize any fixes for what may still be broken with Aol mail.
Today is another big day for email people: M3AAWG has announced the publication of the completely revised Best Common Practices document for Senders. I co-chair the Senders’ Committee along with my friend and colleague Tara Natanson of Constant Contact, and this document has been the Committee’s biggest project for the last 3 years or so.
I am honored to have been asked to write an introduction for publication on the M3AAWG public site. I think it came out well. An important part of understanding what the BCP is intended to do is understanding what it is not. Continue reading
And the other shoe has dropped.
In the first publicized application of penalties under Canada’s new anti-spam law, the CRTC announced earlier today that it has imposed penalties of $1.1-million Canadian (about $880K USD) against a firm for four separate violations. The violations include sending email without the consent of its recipients, and for sending mail without a functioning unsubscribe mechanism.
In the announcement, the CRTC identifies the target of the enforcement action as a Canadian company named Compu-Finder, whose mail promotes training courses to other businesses.
There are a couple of other interesting aspects to the action, aside from its novelty, and I wonder whether the CRTC will be able or willing to share additional details later on: Continue reading
If you haven’t been keeping up with the current deliverability tempest in a teacup, you haven’t been missing too much. There’s some interesting material on both sides of the argument and at least one amusing troll, but there’s nothing there that, by itself, should make you change how you’re doing things. (Unless you’re spamming. If you are, you should stop doing that right now.)
It all comes on the heels of remarks by a Microsoft representative at a recent email conference, in which he appears to have reiterated that Outlook.com does not measure clicks on links in email. The premise advanced by some observers following the conference seems to be, “Free inbox providers don’t count clicks, so marketers should send more mail.”
Maybe I’m just not the the sharpest knife in the drawer, but I don’t see how they get there from here. Continue reading
I read an interesting blog this morning that advances an argument that I thought, like the anti-vax movement, had been debunked by actual data a long time ago. And like that movement, the argument still keeps coming up over and over again. Continue reading
There’s a terrific piece at the MailUp Blog that describes a recent panel of the Big Four free inbox providers at the EEC meeting this week. It confirms what deliverability folks have been trying to communicate to their clients for a couple of years now. While the message may not be a new one, it carries far more weight to hear it directly from the horses’ mouths, so to speak. Continue reading
Earlier this week, researchers from Google shared an infographic showing some top line data on how and where recipients are using the new Inbox by Google to manage tasks based on their Gmail inbox. There are a couple of numbers in here that should make senders sit up and take notice.