IN A WORD: Maybe.
It’s important to bear in mind that Apple SSO (and other similar offerings from Google and Facebook) are credential management systems, full stop. They are really not intended to be used as an e-mail subscription mechanism, so when they ARE used in that way by senders, problems can arise. Continue reading
Author Archives: Andrew
And then this happens.
TED: This Is What Happens When You Reply to Spam
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I laughed, I cried. But I laughed more than I cried. #emailmarketing. pic.twitter.com/SsRtuYgxIl
— Andrew Barrett (@emailskinny) June 7, 2016
Doing It Right: The Points Guy
One thing I’ve never understood is why senders often make subscribers wait until they’re sick of receiving the mail before giving them an option to adjust their frequency to something a bit less onerous (or “opt-down” in marketer-speak. Yuck.).
By the time senders deign to reveal that recipients could have opted for weekly or even monthly missives, it’s usually only after the subscriber is running for the door – way too late to salvage a valuable, permission-based relationship. Continue reading
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TLS and Deliverability to Gmail
Lots of our customers have questions about that little red open padlock that the desktop Gmail app shows to users who receive mail from senders who do not have opportunistic TLS enabled to encrypt mail over the wire.
The good news is, if your sending platform doesn’t have TLS turned up, there is no impact to deliverability results. The bad news is that your recipients may assume that someone is doing something wrong when they see your message, and may be a bit confused about why the padlock is there at all.
I guest posted on the Salesforce blog once again today, with a very light treatment of the issue and what it may mean for most senders. Any questions? Feel free to post in comments.
Talking Deliverability on the Cloudcast
I recently had the pleasure of joining Heike Young and Joel Book on the popular Marketing Cloudcast, a regular podcast produced by the Salesforce team. I’m not sure I deserve the introduction Joel gave me, but I think I gave some solid advice. It was a ton of fun to do, and I think you can hear that, too.
Listeners can download the episode from iTunes, or if you’d rather just stream it in a desktop browser, it’s also been posted to Soundcloud.
The Skinny Talks Gmail and Deliverability on the Salesforce Blog
I recently did a Q&A session with the Salesforce Core team about deliverability, and it was published today on the blog. It’s a bit remedial because it’s geared to a fairly broad audience, but I’m pleased with the results. Continue reading
The Email Skinny 