Here is a pair of great hot takes from this year’s Braze LTR conference on how big brands bounced back fast when real-life deliverability disasters materialized.

Hear from COO & Head of Product at Grailed (and previously at Wayfair) Gregory Kim, and Head of CRM & Messaging at Canva Emily Stewart about how their careful attention to deliverability early on allowed them to recover gracefully and quickly after deliverability hell broke loose.