One thing I’ve never understood is why senders often make subscribers wait until they’re sick of receiving the mail before giving them an option to adjust their frequency to something a bit less onerous (or “opt-down” in marketer-speak. Yuck.).
By the time senders deign to reveal that recipients could have opted for weekly or even monthly missives, it’s usually only after the subscriber is running for the door – way too late to salvage a valuable, permission-based relationship. Continue reading
Lots of our customers have questions about that little red open padlock that the desktop Gmail app shows to users who receive mail from senders who do not have opportunistic TLS enabled to encrypt mail over the wire.
The good news is, if your sending platform doesn’t have TLS turned up, there is no impact to deliverability results. The bad news is that your recipients may assume that someone is doing something wrong when they see your message, and may be a bit confused about why the padlock is there at all.
I guest posted on the Salesforce blog once again today, with a very light treatment of the issue and what it may mean for most senders. Any questions? Feel free to post in comments.
I recently had the pleasure of joining Heike Young and Joel Book on the popular Marketing Cloudcast, a regular podcast produced by the Salesforce team. I’m not sure I deserve the introduction Joel gave me, but I think I gave some solid advice. It was a ton of fun to do, and I think you can hear that, too.