— Andrew Barrett (@emailskinny) April 11, 2015
Today is another big day for email people: M3AAWG has announced the publication of the completely revised Best Common Practices document for Senders. I co-chair the Senders’ Committee along with my friend and colleague Tara Natanson of Constant Contact, and this document has been the Committee’s biggest project for the last 3 years or so.
I am honored to have been asked to write an introduction for publication on the M3AAWG public site. I think it came out well. An important part of understanding what the BCP is intended to do is understanding what it is not. Continue reading
And the other shoe has dropped.
In the first publicized application of penalties under Canada’s new anti-spam law, the CRTC announced earlier today that it has imposed penalties of $1.1-million Canadian (about $880K USD) against a firm for four separate violations. The violations include sending email without the consent of its recipients, and for sending mail without a functioning unsubscribe mechanism.
In the announcement, the CRTC identifies the target of the enforcement action as a Canadian company named Compu-Finder, whose mail promotes training courses to other businesses.
There are a couple of other interesting aspects to the action, aside from its novelty, and I wonder whether the CRTC will be able or willing to share additional details later on: Continue reading
If you haven’t been keeping up with the current deliverability tempest in a teacup, you haven’t been missing too much. There’s some interesting material on both sides of the argument and at least one amusing troll, but there’s nothing there that, by itself, should make you change how you’re doing things. (Unless you’re spamming. If you are, you should stop doing that right now.)
It all comes on the heels of remarks by a Microsoft representative at a recent email conference, in which he appears to have reiterated that Outlook.com does not measure clicks on links in email. The premise advanced by some observers following the conference seems to be, “Free inbox providers don’t count clicks, so marketers should send more mail.”
Maybe I’m just not the the sharpest knife in the drawer, but I don’t see how they get there from here. Continue reading
I read an interesting blog this morning that advances an argument that I thought, like the anti-vax movement, had been debunked by actual data a long time ago. And like that movement, the argument still keeps coming up over and over again. Continue reading